Investment opportunity
Help us build real productspeople actually want.
RAW Company Tech is building a family of physical products for dog owners. The SnapDog Tracker is already in production and shipping now. Next come the SnapDog Bowl, the SnapDog Watch (with Solid Silver & 24ct Gold luxury editions), the flagship SnapDog Probe robotic dog walker, and the RAW Clothing line. Designs, blueprints and costings are done — funding scales manufacturing and launch.
New: we now own our own physical SnapDog Tracker — a real, manufacturable product (full factory spec, packaging & first stock) linked straight into the SnapDog app. Going from a software concept to shipping hardware has lifted the company’s valuation from £100,000 to about £783,140.
£783,140
company valuation
£185k–£300k
total raise (indicative)
Recurring
subscription + refills
UK Ltd
registered company
What we’re raising for
SnapDog Probe
The self-driving robotic dog walker.
Working design + full factory blueprint · pre-order live
A twin-wheel robotic probe on a lead that walks itself beside you. It only drives forward when it feels a gentle pull (so it can never overrun the lead), eases the brakes on smartly if the dog pulls hard, follows you within a metre, and lets you walk your dog from your sofa through a live 4K camera. Auto pop-out grip studs for off-road, AI obstacle avoidance, and a last-resort water / scent / sound recall kit.
Use of funds
- ·Injection-mould tooling + DFM
- ·CE / UKCA safety certification
- ·Pilot run of ~250 units
- ·Firmware, app & vision tuning
How it earns
- ·£499–£649 hardware RRP
- ·£4.99/mo streaming subscription
- ·Refillable scent cartridges (recurring)
Funding sought
£120k–£180k
SnapDog Tracker
A tiny GPS + UWB tracker for pets, people & valuables.
In production · factory secured · in stock & shipping now (~15-day delivery)
A small, rugged GPS and ultra-wideband tracker that clips to a collar, bag or keyring and lives in the SnapDog app. Live location, safe-zone geofence alerts and precise short-range "find it" direction. It is no longer a concept — the factory is secured, first stock is bought and it is on sale now at £39.99 with a ~15-day delivery. It also doubles as the key fob that opens the SnapDog Bowl and pairs with the SnapDog Watch, so every tracker sold pulls the rest of the range with it.
Use of funds
- ·Larger stock runs at lower unit cost
- ·Retail & marketplace listings
- ·Marketing to dog owners
- ·Cellular network expansion
How it earns
- ·£39.99 per tracker (in stock now)
- ·£4.99/mo cellular connectivity (recurring)
- ·Cross-sell to Bowl & Watch buyers
Funding sought
Revenue-generating — funding scales stock & marketing
SnapDog Bowl
A twin food & water station that opens from the SnapDog tracker.
Concept · in R&D · pre-order live · three sizes
A smart twin feeding station that keeps the food fresh and the water fresh and cool. The lid lifts up when the dog wearing the SnapDog tracker comes within about a foot, then closes when they leave — so it opens for your dog, not other pets. One side is a mains-cooled water bowl (like a mini fridge), the other holds biscuits. Comes in three sizes and shares the same app and tracker as the rest of the range — deepening the reason to own a SnapDog tracker.
Use of funds
- ·Lid mechanism + cooling tooling
- ·Tracker-fob pairing & app integration
- ·Food-grade materials & safety testing
- ·Pilot production run
How it earns
- ·£99.99 RRP (£69.99 pre-order)
- ·Spare bowls & cooling packs (recurring)
- ·Cross-sell to every tracker owner
Funding sought
£45k–£80k
SnapDog Watch
A black & gold smartwatch with the live SnapDog map on your wrist.
Concept · in R&D · pre-order live · Men's & Women's
An Apple-Watch-shaped black & gold smartwatch that puts the live SnapDog map on your wrist — dog location, distance and lost-dog alerts at a glance — plus full smartwatch features. It's voice-activated: say "Hey SnapDog, start a live walk" and it records the walk hands-free, drawing your GPS trail on the screen like the phone app. It pairs with the SnapDog tracker and doubles as the fob that opens the SnapDog Bowl, tying the whole hardware family together. Built on an off-the-shelf smartwatch ODM with our SnapDog map + voice software on top, in Men's and Women's editions with a choice of straps. Above the standard model sit two made-to-order luxury editions — a Solid Sterling Silver watch (£599) and a hallmarked Solid 24ct Gold watch (£14,999, also 22ct/18ct), each with an engraved caseback — a high-margin halo line that positions SnapDog as a genuine luxury brand.
Use of funds
- ·SnapDog map watch app + faces
- ·ODM hardware + black/gold tooling
- ·GPS/UWB + tracker & Bowl pairing
- ·Certification & pilot run
How it earns
- ·£299.99 RRP (£249.99 pre-order)
- ·Solid Silver £599 & Solid 24ct Gold £14,999 luxury editions (made to order)
- ·Straps & premium map subscription (recurring)
Funding sought
£60k–£110k
RAW Clothing
Get the RAW label manufactured and onto shelves.
Designs + labels ready · needs first production run
The RAW Company clothing line — designs and branded labels are ready. Funding covers the first manufacturing run, packaging and getting stock onto retail shelves and online. A physical, cash-generating brand that builds awareness for the whole RAW ecosystem.
Use of funds
- ·First manufacturing run (blanks + print/embroidery)
- ·Branded labels & packaging
- ·Retail / shelf placement & online store
- ·Launch marketing
How it earns
- ·Per-garment retail margin
- ·Online DTC store
- ·Wholesale to stockists
Funding sought
£25k–£50k
Margins & profit per item
What each product sells for and the profit it makes on every unit. Figures are indicative on single units and improve sharply at bulk production — the luxury watch editions carry the fattest margins and position SnapDog as a premium brand.
SnapDog Tracker
shipping now
Profit / unit
~£25
SnapDog Bowl
pre-order
Profit / unit
~£52
SnapDog Watch
pre-order
Profit / unit
~£195
Solid Silver Watch
made to order
Profit / unit
~£410
Solid 24ct Gold Watch
made to order · metal-backed
Profit / unit
~£3,800
RAW Clothing
first run
Profit / unit
high per-garment
Profit figures are estimates based on current supplier costings and exclude fees/VAT; gold-edition margin moves with the live metal spot.
The Holy Grail — one live dashboard runs the whole business
RAW now runs on a single, fully interactive 3D master operations cockpit — a live digital twin of the company. It tracks 62+ forms of income across 19 revenue pipelines flowing into 2 master banks, treats each of the 9 apps as its own self-contained revenue engine, and lets one tap move from the empire view down to the live production flow of any single house, shop or factory floor. An AI Accountant node re-values the company in real time and compiles reports and year-end tax sheets on demand.
62+
forms of income
19
revenue pipelines
9
apps · 9 engines
2
master banks
Live systems valuation · updated from the factory every load
Baseline £784,070 × system multiplier + IP asset = £1,270,549 systems-adjusted enterprise value
1.45×
System asset multiplier
range 1.25–1.5× · automation 79%
£55,912
Capital leakage prevented
stack we own instead of licence
56/100
Operational leverage score
£0 per founder hour
17%
IP asset weight
£136,000 proprietary software
Live · RAW Factory Floor
Digital twin of RAW Company Tech Limited
8 product factories · 1 hub · orders → pack → profit, running in real time
Valued in the prospectus as core IP: proprietary ERP equity, key-man risk eliminated, licence OpEx avoided, frictionless real-time due diligence.
Why back RAW
A live operating system, not a spreadsheet
The whole company runs on one proprietary 3D cockpit — 66 forms of income, 19 pipelines, 9 apps, 2 banks — so an investor can watch the business work, node by node, in real time.
Recurring revenue baked in
Streaming subscriptions, scent-cartridge refills and tracker connectivity turn one-off sales into monthly income.
De-risked & ready
Full factory blueprint, DFM notes and a costed bill of materials already exist — this is execution, not guesswork.
One ecosystem, many products
Tracker, Bowl, Watch, Probe and Clothing share an app, a brand and a supply chain — every tracker sold pulls the rest of the range with it.
A real, registered company
RAW Company Tech Limited is a UK-registered company (Companies House 17349121) with a founder who ships.
Funding figures and tickets shown are indicative and open to discussion — structure (equity / convertible / revenue-share) to be agreed with each investor.
Register your interest
Send a message and we’ll get straight back with the full pitch deck and numbers.
RAW Company Tech Limited · UK registered 17349121 · This page is an invitation to discuss, not a financial promotion or offer of securities.